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At last nights Recruitment Business Awards 2006, Feather Brooksbank picked up the award for Best Radio Commercial for our work on Showsec.

Showsec are Event Security specialists and have an ongoing need to recruit Event Stewards, predominantly on a casual basis for some of the biggest venues in the UK including Earls Court and the MEN Arena. In order to keep up with the staffing numbers required, Feather Brooksbank introduced radio advertising into the attraction strategy in order to sell the benefits of a job at Showsec to people who might not be actively seeking part time or casual work. The objective was to sell the real advantages of working for Showsec – the fact that staff are part of some of the biggest events in the UK (Live8 for example) instead of earning money in a more traditional part time role i.e. in a supermarket or a pub. Radio was the perfect platform for this as not only does it target the non-active jobseeker who would be tempted by an interesting employment opportunity, it also allowed Feather Brooksbank to develop a creative message that really set the scene for their working environment and brought it to life in a way that a print advertisement could not.  

Held annually at the Midland Hotel in Manchester, the Recruitment Business Awards, established in 2003, celebrate excellence in the recruitment industry. They are designed to commend achievement in both recruitment advertising and recruitment consultancy and as well as recognising the industry’s creative achievements through a comprehensive series of creative awards, they also celebrate personal and business wide success through a number of individual and company led accolades.