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Irish Ferries, Ireland’s leading ferry company has appointed Feather Brooksbank to handle media planning and buying in the UK. The appointment follows a competitive pitch in which Feather Brooksbank joined forces with full service Dublin based agency Javelin.

Irish Ferries operates 4 routes in and out of Ireland carrying passengers and freight between Ireland and the UK and France. Feather Brooksbank will be responsible for the media planning and buying on the UK side, whilst Javelin will handle creative as well as media in Ireland.

As part of Irish Continental Group, Irish Ferries has invested over €400 million in the past ten years across all of its routes, resulting in the most modern fleet in Europe, including Ulysses, the largest car ferry in Europe. Last year Irish Ferries carried 1.6 million passengers, an increase of 12% on the previous year.

Bev Jones, Account Director at Feather Brooksbank said: "This is an exciting time for the travel sector, it’s a highly competitive market and Irish Ferries is ideally positioned to capitalise on the ever increasing demand for green and convenient travel at the very best value for money. It’s a great win for us and we’re very much looking forward to working with the teams at both Irish Ferries and Javelin".