Media News
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Facebook teams up with Government to curb deficit - 13/07/2010
Barb to trial online TV measurement system - 07/07/2010
TV audience-measurement organisation Barb has launched a six-month trial to test the possible integration of TV viewing through PCs and laptops, into the main Barb panel for TV viewing.
Each computer in every home recruited for the trial will be fitted with a ‘virtual meter’, which will track viewings and allow viewers to register when they are watching audiovisual content. A spokesman for Barb said the UK was the first country to actively field-test this device.
Barb has tracked the claimed level of use of on-line services that allow viewers to watch programmes via PCs or laptops since 2005, through twice-yearly surveys, but it has not used a meter in this way before.
Source: MediaWeek
