Media News
Facebook accounts for 1 in 6 UK page views - 01/09/2010
Facebook teams up with Government to curb deficit - 13/07/2010
Barb to trial online TV measurement system - 07/07/2010
Some World Cup match watching online stats - 29/06/2010
RAJAR: Q1 2010 Round-up - 18/05/2010
Cinema Admissions Strongest In Over 10 Years - 03/05/2010
UK mobile ad market grows 32% - 27/04/2010
Despite a contraction in the advertising sector in 2009, total spend on mobile phone advertising in 2009 rocketed by 32% yoy to a new high of £37.6m, according to second, annual Internet Advertising Bureau (IAB) and PwC study. Every quarter in 2009 showed consistent, strong growth with Q4 delivering a record display advertising spend of £5.5m – an increase of 28% over the period.
Both mobile advertising formats performed above expectations. Mobile search was the fastest growing format, up 41% to £20.2m and a market share of 54% (50% in 2008). Mobile display grew by 24% to £17.4m and a market share of 46% (50% in 2008).
For the first time the 2009 report reveals the top display ad categories. The top five are: Entertainment & Media (61.5%); Telecoms (14.7%); Finance (8.1%); Consumer Goods (3.2%); and Government, social and political (2.7%).
Some key insights from the report include:
- Mobile internet usage increased by 21% in 2009 with 18.9m handsets now accessing the mobile internet every month
- 23% of time spent accessing internet is on a mobile device – average time spent surfing on a mobile is now 32 minutes a day
- Smartphone usage is up 70% and growing faster in the UK than Europe
- 77% of mobile internet sessions now exceed five minutes
- Time spent on social networks now greater on mobiles than a PC - 41 minutes a day spent on Facebook via mobiles and 31 minutes a day via PC
Source: IAB
