Media News
Facebook accounts for 1 in 6 UK page views - 01/09/2010
Facebook teams up with Government to curb deficit - 13/07/2010
Barb to trial online TV measurement system - 07/07/2010
Some World Cup match watching online stats - 29/06/2010
RAJAR: Q1 2010 Round-up - 18/05/2010
Cinema Admissions Strongest In Over 10 Years - 03/05/2010
A Look at the Latest Advertising Association Expenditure Report - 27/04/2010
The UK advertising industry will report a faster than expected recovery in 2010 according to the latest Advertising Association (AA) and Warc Expenditure Report. Total advertising spend fell by 12% in 2009, the biggest fall since measurement began in 1982. The data is now trending towards a return to modest growth in Q1 2010 – two quarters earlier than previously expected. AA/Warc has also upgraded its full-year 2010 forecast from 0.4% growth to 2.3%.
The report forecasts suggest that the UK advertising industry will grow particularly strongly in Q2 2010 (+3.6% yoy). Television advertising, boosted by the World Cup, is predicted to perform strongly having returned to growth in Q4 2009 and advertising on-line will continue to grow.
Significant trends in advertising spend in 2009 included:
- Cinema and internet advertising bucked the trend for overall decline, with each increasing spend by 6%
- Press advertising was hit hardest, down 23% on the previous year
- Recruitment advertising fell 42% yoy with regional newspapers badly hit
- Business magazines saw display revenues drop by almost 30%
Within the overall 2010 adspend figure, display advertising is forecast to account for 10.4bn, with classified advertising on £3.9bn and recruitment advertising on £600m. Adspend budgets will jump by a further 5.1% in 2011 to £15.6bn.
According to the figures, online will enjoy growth of 7.9% in 2010 and 9.2% in 2011. The web is also set to take almost two thirds of classified revenues by the close of this year. UK TV advertising will experience improvements of 3.7% in both 2010 and 2011.
