We rely on many factors when choosing a media for a schedule, including:
- Knowledge and Experience
- The media (testimonials and past performance)
- Cost effectiveness
- Software analysis systems back-up
- Post campaign anaysis
We are fully accountable and will always provide a rationale for our recommendations, as there are times when we will stray from the norm as we strive to challenge our clients' perceptions on the variety of media available. By the same token, and to use an old cliché - "if it ain't broke .. don't fix it!" We don't change things for change's sake.
